When creating any form of media you have to take into consideration the original codes and conventions of the product regardless of whether you intend to use them. So before I even started to plan my music video I looked up exactly what the codes and conventions where for this media type. There are many different codes and conventions of a music video and some of these seemed more important than others to continue to use through my own music video. However, before we could choose which codes and conventions are more important than others, we (as a group) had to sit down and discuss each others ideas and get a clear understanding between the group of which type of video we wanted to create.
As a group we sat down with all the briefs in front of us and immediately ruled out the ones of which we had no interest in. so when we saw the singer Lucy Star and saw the song Girls Just Wanna Have Fun we all looked at each other and knew this was right for us as a group as we are all bubbly upbeat girls. Now we had the song we created a mood board of everything that we wanted to include into our video. We wanted an upbeat video with lots of energy to portray the image of Lucy Star, we wanted lots of colour, and lots of dancing.
After watching loads of pop music videos we began noticing things that kept occurring we took note of these and we tried to include as many of these as we could.
We wanted more then one location to shot in to give us enough footage to pick and choose what worked well and what didn’t. so we decided to shot in the drama studio and in the drama costume room. Once we shot the whole video and edited it we all agreed and the class agreed that it didn’t portray our character Lucy Star very well. So we went back to the start and re thought our idea, this time even though we are still suing the drama costume room we will use Laurens house as well.
Whilst filming we wanted to make sure there was enough energy going into the dancing and the messing around so make it look like it was a natural environment. To do this as we had the music playing our camerawomen (Lauren) joined in with the dancing behind the camera.
One of the most important codes and conventions of a music video is to have the first line of the song sung. This code and convention we decided to use in our own music video, this included Kirtsie lip syncing to “I come home in the morning light my mother says when you gonna live your life right”. This is the first of the many codes and convention which we decided to include into our own music video.
Overall I feel that our music video followed most of the codes and conventions of a pop music video. It very fresh and upbeat and would make people want to sing along. However, I feel that I if I could change one thing it would be the amount of close up shots of our main star Lucy (kirstie) as i feel throughout or video there is a lack of close up shots. I also feel that we made a good decision in re shooting our video as the first one was very boring and there was no enthusiasm which totally contradicted our song “girls just wanna have fun”.
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